The Rise of Generative AI in Marketing: Unlocking Efficiency and Personalization at Scale with Teriyaki

July 24, 2023

Generative AI has swiftly revolutionized marketing and sales functions, driving text-based communications and personalized experiences on a large scale. This innovative technology can craft personalized messages tailored to individual customer interests, preferences, and behaviors, as well as assist with tasks such as generating brand advertising, headlines, slogans, social media posts, and product descriptions.

Efficient and Effective Content Creation:

Introducing generative AI to marketing brings exciting possibilities. By harnessing generative AI, marketers can significantly reduce the time needed for content ideation and drafting, saving valuable resources. Moreover, it ensures consistency across various content pieces, maintaining a uniform brand voice, writing style, and format. Team collaboration is enhanced as generative AI integrates ideas into cohesive pieces, allowing for improved personalization aimed at diverse customer segments, geographies, and demographics. Mass email campaigns can be instantly translated into multiple languages, each with tailored imagery and messaging for the specific audience. This level of content customization can increase customer value, attraction, conversion, and retention on a scale beyond traditional techniques.

SEO Optimization:

Generative AI contributes to higher conversion rates and reduced costs through search engine optimization (SEO) for marketing and sales technical components. By synthesizing key SEO tokens, supporting SEO digital content creation, and delivering targeted content to customers, generative AI helps improve website visibility and search ranking.

Estimating Productivity Gains:

Generative AI has the potential to increase marketing function productivity, estimated at a value between 5 and 15 percent of total marketing spending.


Generative AI holds immense promise for marketing functions, providing efficiency and personalization. By embracing Teriyaki’s powerful generative AI capabilities, marketers can unlock a new era of marketing excellence propelling businesses to unprecedented success. As generative AI continues to evolve, the possibilities for marketers are limitless, driving innovation, creativity, and improved customer engagement.

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